HuffPost quotes USCPR Director of Grassroots Organizing Ramah Kudaimi in its coverage of SodaStream’s latest business move and the implications for BDS.

On the closure of SodaStream’s West Bank facility:

It showed that we, as activists, as consumers, do have the power to urge other consumers to boycott products, to really pressure companies to not be complicit in Israel’s denial of Palestinian rights.

On recent BDS campaigns focusing on Hewlett-Packard and security company G4S:

After several years, people need new ideas and fresh new targets. Continuing to focus on the same target isn’t going to get people excited.