Grassroots Advocacy Toolkit: Taking Your People Power to Congress

Thank you to JVP, Indivisible, and AFSC for their indispensable guides, tips, and leading by example, which led USCPR to these tips. For more or to bring these tips to an organizing meeting, contact us.

• Record, record, record on your cell phone, and hold it sideways! A goal of these town halls is to get your member of Congress on the record about Palestinian rights. That means any questions and responses on Palestine must be videotaped. Assign one person to video record on their cell phone—and hold it sideways! After, send us the video ASAP!
• Have a mobilization plan ready. You could find out about a town hall as late as a couple days in advance, so having a list ready of people to contact is helpful.
• Question preparation is key. Come ready with a clear idea of how you plan to frame your ask. See our messaging for more detailed information on this.
• Be vulnerable and personal. Use “I” statements and draw on your own experiences. Framing Palestinian rights as an issue that directly affects your member of Congress’s constituency will make them more likely to consider your ask. It’ll also make the audience more supportive and sympathetic.
• Know your member’s record on Palestinian issues and incorporate that into your ask. Check out our directory to see your member’s past actions on this issue.
• Spread out and talk to other constituents before the town hall begins. This is a key time to introduce and familiarize the issue to other residents and hopefully garner constituent, as well as congressional, support.
• Decide on roles beforehand. Who are the question askers, video recorders, sign holders, etc.
• Engage with reporters. Other than making yourself available for any sort of questions, having a list of talking points to hand out makes their lives easier and, more importantly, makes our narrative more likely to end up in media coverage that may emerge from the town hall. Use this toolkit and contact USCPR for support.
• Bring visuals. Signs and t-shirts are effective ways to attract the attention of the press and show your MoC that their constituents really care about the issue. We are happy to send these to you for free (contact us!). Also see our printable signs folder.
• Interact with the staff. While everyone is scrambling to talk to the member of Congress afterwards, strike up a conversation with the staffer and try to get a business card. Staff members are powerful connections to have, and you can follow up for a meeting.
• Find a “handshake opportunity.” Be prepared to ask a 30-second question or make a 30-second statement while shaking your member’s hand after the town hall has ended. Be firm, direct, and polite.
• Follow up afterwards. Write to the foreign policy or local district staffer you met. You can also contact us if you’d like us to connect you to the right staff member. Offer some positive feedback about the town hall and attach further resources about your ask. 

Following the checklist below can increase your chances of a successful and powerful showing at a town hall! Heading to a meeting with your fellow organizers to plan for an in-person mobilization? You can print this checklist to bring along.

Before

• Gather a group of people in-district who have agreed to help you organize around town halls 
• Reach out to them when a town hall arises
• Conduct outreach outside of your core circle to get other supporters to show up to the town hall
• Decide on roles. Who will be the:
  • Photographer
  • Videographer
  • Question asker(s)
  • Sign holders
  • Media point person
  • Follow-up email sender
• Research your member of Congress’s record on Palestine and other issues
• Decide on key messaging, based on your research, and prepare questions in accordance with that
• Request visuals such as signs and stickers from USCPR
• Call your member of Congress’s in-district office to see what kind of format will be used to ask questions during the town hall and plan accordingly

During

• Bring visuals and stickers to hand out
• Interact with the audience before the event begins, informing them why you’re there and why Palestinian rights are important to you
• Spread out in the audience
• Clap whenever one of your supporters speaks
• Record with your phone sideways, like a TV screen
• Try to speak with your member of Congress after and give a 30-second pitch on your ask

Afterwards

• Send a follow-up email 
• Try to schedule a one-on-one with your member of Congress, if not a staff-level meeting
• Share your notes, pictures, videos, etc. with USCPR
• Consider coordinating a call-in or email-in as needed

A town hall is not over until the follow-up is done! Maximize the impact you had with your questions, visibility, and engagement by following the checklist below.

• Share with USCPR your notes, pictures, videos, etc. from the town hall so we can use their comments for strategy and social media pushes!
• Follow-up with your member of Congress’s office, thanking them for hearing your questions(s) and forwarding any resources that are relevant to your asks.
• Try to schedule a 1:1 meeting with your member of Congress to discuss more personally what was discussed. If they aren’t supportive: consider pushing the asks further. If they are supportive: ask how you can support them. See the Direct Lobbying section and this guide from FCNL for more information. 
• Publish a letter to the editor to personalize the issue and get your member of Congress’s attention. See FCNL’s guide for helpful tips.  
• Don’t underestimate people power! Numbers matter to your member of Congress, so the more people you can get to call or email about a certain topic, the better (see: 3B Show Your Numbers for organizing ideas). 
• Bird dog! Show up consistently at every public event and taking every opportunity to ask your members of Congress in person to support Palestinian rights. AFSC’s guide has more information on this tried and true advocacy tactic.